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N.C. A&T student designs HBCU-themed sneaker for Nike


Ariel Robinson, senior at N.C. A&T, was chosen to design an HBCU-inspired shoe. 

The 22-year-old Charlotte native created “The Ayantee” for Nike’s Yardrunner 3.0 campaign. Robinson is part of the third “class” of HBCU students to be involved.

Nike introduced its Yardrunner Campaign in November 2020 to celebrate the heritage and legacy of Historically Black Colleges and Universities.

The athletic-wear brand has also pledged 10 million dollars in the form of scholarships and academic partnerships to increase the number of direct hires from HBCUs and Hispanic-serving institutions.

The campaign

The first class of Yardrunners recognized HBCU entrepreneurs while the second highlighted “what it takes” to be an HBCU student-athlete. 

This year’s initiative focuses on the HBCU experience. 


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