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Melissa Carneige, an entrepreneur and sneaker connoisseur, opens an office at Camp North End

It all started with a pair of all-white Air Force Ones — the first pair of sneakers Melissa Carneige recalls wanting. Every Saturday morning she’d clean them with a toothbrush and soap. 

Today, Carneige owns Kics & Fros, an online space she created in 2017 to help women find their sneaker style. She recently rented office space at Camp North End.

Kicks and Fros was birthed from Carneige’s time as a content creator and blogger. Her content focused on beauty, fashion and personal style – including her sneaker collection of 120 pairs.

Photo: Ciara Sherae

“I was receiving a lot of messages from women asking how do they find their sneaker style,” Carneige recalled. “I thought it would be cool to start up an inspiration kind of Instagram page to share fashionable sneaker inspiration for women, because I felt like we could be comfortable and fly at the same time.” 

Why it matters: Citing data from various research firms, reported that global sneaker sales were on pace to hit $66.3 billion in 2021, and that number was projected to top $100 billion by 2025, with women “reclaiming closet space and their mantle as shoe connoisseurs” in the male-dominated sneaker market.

Carneige said Kicks and Fros wants to “empower, elevate, inspire and educate.”

Photo: Ciara Sherae

Carnegie said she shares client insights with global brands such as Nike and Adidas. She also sells some sneaker-related merchandise and uses the website to connect Black and brown women in the sneaker space.

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