This item first appeared in our morning newsletter, which is delivered Monday through Saturday to more than 7,000 smart subscribers in the Charlotte area. You can become one of them.
Giovanni Brown, a native of Harlem, N.Y., has long had a love for hats and grew up wearing them often. It was this love that led him to launch FITTEDS, his hat retail company.
“I didn’t choose fitted hats; fitteds chose me,” Brown said in a statement.
Brown moved to Charlotte in 2016 and began selling hats by advertising on Instagram. Then, in 2020, he expanded to his first brick-and-mortar store in Uptown Charlotte.
Stay informed with news and events that impact Charlotte’s Black communities.
He said FITTEDS fills a “gap” in Charlotte’s clothing scene.
Now, FITTEDS will move to a space at Camp North End. In addition to being a store, FITTEDS will also be a space for pop-ups and collaborations.
The new store is set to open in March.